William Lauder, the billionaire cosmetics heir, now dates branding expert Lara Shriftman, sources tell Page Six. The pair recently turned heads at the Norton Museum of Art’s annual benefit in Palm Beach. William Lauder and Lara Shriftman, long-time friends, share a spark that’s blooming into something more. Spies also spotted them together in New York City and Miami. For William Lauder, 64, and Lara Shriftman, this romance marks a fresh chapter filled with fun.
A source close to the couple said William Lauder and Lara Shriftman enjoy each other’s company. They’ve known each other for years, building a strong bond. Now, they’re happy and having a blast, the insider added. William Lauder calls New York home, while Lara Shriftman bases herself in Miami. Their jet-setting sightings show they’re making time for love across cities.
William Lauder’s High-Profile Legacy
William Lauder carries the Estee Lauder name with pride. Worth $1.3 billion, he’s the grandson of Estée and Joseph Lauder, who founded the beauty giant. Recently, William Lauder stepped down as executive chairman but stays on as board chair. Beyond business, he co-chairs the Breast Cancer Research Foundation and serves on The Fresh Air Fund’s board. Earlier this month, William Lauder grabbed headlines by selling two Palm Beach oceanfront lots for over $170 million. In 2023, he also bought Rush Limbaugh’s former estate for $155 million.
Lara Shriftman’s Branding Brilliance
Lara Shriftman shines as a branding strategist and social scene star. She first rose to fame with her PR firm, Harrison & Shriftman, landing on New York Magazine’s 1998 “Power Girls” cover. The feature hailed her as part of a young clique ruling Manhattan’s nightlife. Today, Lara Shriftman advises top brands and the wellness center Well. She’s also penned books on entertaining and invests in start-ups. Lara Shriftman shares a son with Juan Bacardi, heir to the rum empire. Her flair pairs well with William Lauder’s polished world.
The couple’s outing in Palm Beach hints at a deepening connection. William Lauder, father to three daughters from his ex-wife Karen Jacobs, and another with socialite Taylor Stein, brings family roots to the romance. Lara Shriftman, a mom and career powerhouse, matches his vibe. Together, they blend wealth, style, and shared history into a budding love story. For now, fans watch as this duo heats up the social circuit.

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