Starbucks trims its menu, insiders say. Less popular drinks vanish March 4, they note. Sources tell USA TODAY new CEO Brian Niccol drives this. He aims to boost sales, they add. Frappuccinos and more face the chop, insiders reveal.
The insider said Niccol wants Starbucks back to basics. Fewer items mean faster service, they explained. The chain cuts 30% of offerings this year, sources say. Espresso Frappuccino and White Hot Chocolate go, they noted. Quality and coffee focus rise, the insider hinted.
Starbucks Menu Cuts
Starbucks axes drinks, the source stressed. Complexity or low sales doom them, they said. Chai Creme Frappuccino’s out, insiders note. Caramel Ribbon Crunch Creme too, they added. Niccol’s plan speeds lines, sources say. Excellence trumps variety, they explained.
The list hit Monday—fans buzz, they said. Starbucks swaps slow sellers for zip.
Brian Niccol’s Big Moves
Niccol shakes Starbucks up, insiders say. Open-door policy flips, they noted. The source added 1,100 corporate layoffs land. Senior leaders sized teams, they said. Tuesday notifications roll, Niccol told staff, insiders recall. No baristas cut—just suits, they stressed.
Lavender drinks return soon, they hinted. Starbucks bets big—Niccol’s vision steers.
Luis Gochoco is a seasoned managing editor and writer with over a decade of experience covering politics, technology, gaming, and entertainment news. With a keen eye for breaking stories and in-depth analysis, he has established himself as a trusted voice in digital journalism. Luis is one of the key forces behind the success of GameNGuide, contributing to 12 million views through engaging and high-traffic content. He also played a pivotal role in generating 8 million views on International Business Times, shaping the platform’s technology and gaming coverage.
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