Samsung is reportedly preparing to overhaul its US public affairs leadership by replacing its current Democrat-linked representative with one favored by Republicans. The move comes amid rising concerns over potential chip tariff increases and disruption to the company’s Texas expansion plans, according to multiple industry sources.
Some major policy shifts and organizational reorganizations occurred at numerous large internet corporations after Donald Trump’s triumph in the US presidential elections.
Companies that were “at odds” with him before must now mend fences. Samsung isn’t on this list, although they might make some adjustments shortly to appease Trump in the US.
In most large corporations, you’ll find a “public affairs” division. This is in charge of making sure the company gets along well with local officials, among other things.
After a change in administration, it is common for firms to see new faces in their public affairs departments. This is particularly true whenever a new government deals with divergent political and social ideologies. Thereby, Samsung may soon replace the person in charge of its public relations efforts in North America.
At Samsung, Mark Lippert oversees the public affairs department in the United States. However, there have been rumors in Korean media suggesting that the representative is about to step down.
Lippert’s tenure as US ambassador to South Korea under Obama is notable. His connections to the Democratic Party and his skills led to his hiring by Samsung in 2022.
Nonetheless, rumor has it that Samsung is actively seeking a successor for the role. A profile with Republican connections and closeness to the Trump administration is being sought after by the South Korean company.
Coming at a time when decisions could affect Samsung overall, this move could be in the works.
Tariffs on imported chips are something that Trump has considered. Particularly hit would be Samsung’s semiconductor business. American companies might seek for other suppliers if the company’s products become more expensive due to tariffs.
The Lone Star State is also home to new chip factories from Samsung. The corporation would prefer that any tariffs not have a major influence on its ambitions.
Companies’ public affairs departments are certain to undergo changes after Trump’s inauguration, and Samsung is no exception, Android Headlines shares
Meta has been making great efforts to become closer to the president of the United States. A former Republican staffer is now the head of the firm’s policy unit. In addition, Mark Zuckerberg revised Meta’s moderation procedures to protect users’ right to free speech.
There have been a few occasions where Zuckerberg personally has met with President Trump.
Luis Gochoco is a seasoned managing editor and writer with over a decade of experience covering politics, technology, gaming, and entertainment news. With a keen eye for breaking stories and in-depth analysis, he has established himself as a trusted voice in digital journalism. Luis is one of the key forces behind the success of GameNGuide, contributing to 12 million views through engaging and high-traffic content. He also played a pivotal role in generating 8 million views on International Business Times, shaping the platform’s technology and gaming coverage.
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