Kanye West is reigniting competition with Kim Kardashian, this time in the fashion industry. The rapper-turned-designer, 47, recently announced the launch of his new YZY women’s line, which includes bodysuits that bear a striking resemblance to those from Kim Kardashian’s billion-dollar shapewear brand, Skims.
While Kim Kardashian, 44, remains confident in her brand’s success, insiders reveal she is closely monitoring the situation. Sources say she is concerned that customers may be confused by Kanye West’s designs, especially since his wife, Bianca Censori, who has often been compared to Kardashian, is modeling the pieces.
Kanye West takes aim at the fashion world
Kanye West, known for his bold statements and disruptive moves in the fashion industry, did not hold back when announcing his latest project. The YZY founder reportedly declared that competitors should be afraid, as he plans to shake up the industry.
The launch of the YZY line places him in direct competition with Kim Kardashian, who has built Skims into a powerhouse brand. While West has a history of making waves in the fashion world—previously collaborating with Adidas for Yeezy sneakers—his latest endeavor is taking him into a space Kardashian has dominated.
Kim Kardashian refuses to engage in Kanye West’s game
Despite the growing speculation, Kim Kardashian has opted to remain silent on Kanye West’s latest move. According to sources close to her, she believes he is baiting her into responding to create buzz for his brand.
“Kim thinks Kanye wants her to say something about his post because that will mean more publicity for his brand,” a source revealed. “If she reacts, she will be attacked for not supporting her children’s father’s business, or people will say she’s afraid of some healthy competition. So, for now, Kim’s staying quiet.”
West’s decision to feature Bianca Censori in YZY’s campaign has only fueled the speculation. Many have pointed out the similarities between Censori and Kardashian, further intensifying the comparisons between their brands.
A brewing fashion rivalry
While Kim Kardashian and Kanye West have had their share of personal and public disputes, their latest face-off in the fashion world has created a new dynamic in their post-divorce relationship.
Skims, valued at over $4 billion, has become a global phenomenon, while West’s past fashion ventures have experienced both triumphs and setbacks. Whether YZY will be able to challenge Skims’ dominance remains to be seen, but with West’s unpredictable nature, industry insiders expect the competition to intensify.
For now, Kardashian is choosing to ignore the noise, but if West continues to push his brand in Skims’ territory, the silent rivalry could soon turn into an all-out fashion war.
Jaja has a degree in journalism and took classes in international law and business communication. Jaja’s career spans roles at prominent international media outlets, including Business Times and Brigada. As a news editor, she covered a wide range of beats, including business, economy, cryptocurrency, and personal finance. Additionally, she has successfully managed teams of writers producing content on gaming, technology, and entertainment.
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